List of Concepts
The list below consist of the concepts that are used in this article. The books Kubr, T., Marchesi H., Ilar, D.,
Kienhuis, H. (1998). Starting up: Achieving success with professional business planning and Gilligan C., (2003). Strategic Marketing Planning were used for explanation of the concepts. The concepts are created during the new product launch activities. Behind each concept, the associated paragraphs are mentioned.
- COMPANY STRATEGY (2.1.3)
- COMPETITIVE STRATEGY (2.1.1)
- DISTRIBUTION PLAN (2.2.7 & 2.2.8 & 2.2.9)
- MARKET STRATEGY (2.1.2)
- PRICING PLAN (2.2.3 & 2.2.4)
- PRODUCT PLAN (2.2.1 & 2.2.2)
- PRODUCT STRATEGY (2.1.4)
- PROMOTION PLAN (2.2.5 & 2.2.6)
- STRATEGIC PLAN (2.1)
- TACTICAL PLAN (2.2)
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