Distribution
The primary distribution centers are Idumota Market on Lagos Island, and 51 Iweka Road in Onitsha in Anambra State. Currently, Nigerian films outsell Hollywood films in Nigeria and many other African countries. Some 300 producers turn out movies at an astonishing rate—somewhere between 1,000 and 2,000 a year. The films go straight to DVD and VCD discs. Thirty new titles are delivered to Nigerian shops and market stalls every week, where an average film sells 50,000 copies. A hit may sell several hundred thousand. Discs sell for two dollars each, making them affordable for most Nigerians and providing astounding returns for the producers.
Most of the films are produced by independent companies and businessmen. However, the big money for films in Nigeria is made in the direct-to-video market. The average film costs between US$17,000 and US$23,000, is shot on video in just a week—selling up to 150,000–200,000 units nationwide in one day. With this type of return, more and more are getting into the film business there. By most reports, Nollywood is a $500-million industry. And it keeps growing. According to Frank Ikegwuonu, author of Who's Who in Nollywood, about "1,200 films are produced in Nigeria annually." And more and more filmmakers are heading to Nigeria because of "competitive distribution system and a cheap workforce." Further, Nigerian films seem to be better received by the market when compared to foreign films because "those films are more family oriented than the American films."
Nigerian movies are available in even the most remote areas of the continent. The last few years have seen the growing popularity Nigerian films among the people of African diaspora in both Europe, North America and the Caribbean. Nigerian films are currently receiving wider distribution as Nigerian producers and directors are attending more internationally acclaimed film festivals. In the USA, viewers can watch Nollywood and other West African movies on Afrotainment. On-line streaming is gradually becoming part of the distribution system with sites like IrokoTV and allafricancinema showing Nollywood video content.
Read more about this topic: Cinema Of Nigeria
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