Chabad Mitzvah Campaigns
Mitzvah Campaigns, or Mivtzo'im (Heb. מבצעים) is a term coined by the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, leader of the Chabad movement, to refer to his various initiatives calling his followers, and all Jews, to reach out to less affiliated Jews and encourage them to undertake specific practices of Orthodox Judaism. The Rebbe suggested ten possible "beginner's mitzvot"—precepts which, because of their centrality to the Torah's guide to life, are ideally suited for a first experience of the mitzvah connection.
Other articles related to "chabad mitzvah campaigns, campaigns, campaign":
... Others campaigns applied all year round the campaign for all Jews to study Chasidic philosophy the campaign for all Jews to recite before morning prayer the phrase, "I hereby take upon myself to fulfill ... called for intensive activities in the Noahide Campaign, calling on every Jew to reach out to non-Jews to teach and encourage them to adopt the Noahide laws and study Chasidic philosophy ...
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“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
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