Chabad Mitzvah Campaigns - "You Shall Spread Out"

"You Shall Spread Out"

He encapsulated his outreach activity in the slogan of "Uforatzto" (Heb. ופרצת) "you shall spread out." The origin of this phrase is in God's words to Ya'akov, "You shall spread out to the west, to the east, to the north, and to the south." Rabbi Schneerson would use it in a borrowed sense to refer to the global scale of the outreach activities that he was calling for.

Rabbi Schneerson's general outreach activity began already in the early years of leadership, but was accelerated with the call for encouraging these specific practices.

Read more about this topic:  Chabad Mitzvah Campaigns

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