"You Shall Spread Out"
He encapsulated his outreach activity in the slogan of "Uforatzto" (Heb. ופרצת) "you shall spread out." The origin of this phrase is in God's words to Ya'akov, "You shall spread out to the west, to the east, to the north, and to the south." Rabbi Schneerson would use it in a borrowed sense to refer to the global scale of the outreach activities that he was calling for.
Rabbi Schneerson's general outreach activity began already in the early years of leadership, but was accelerated with the call for encouraging these specific practices.
Read more about this topic: Chabad Mitzvah Campaigns
Famous quotes containing the words spread out and/or spread:
“none
Thought of the others they would never meet
Or how their lives would all contain this hour.
I thought of London spread out in the sun,
Its postal districts packed like squares of wheat:”
—Philip Larkin (1922–1985)
“But all he did was spread the room
Of our enacting out the doom
Of being in each other’s way,
And so put off the weary day
When we would have to put our mind
On how to crowd but still be kind.”
—Robert Frost (1874–1963)