"You Shall Spread Out"
He encapsulated his outreach activity in the slogan of "Uforatzto" (Heb. ופרצת) "you shall spread out." The origin of this phrase is in God's words to Ya'akov, "You shall spread out to the west, to the east, to the north, and to the south." Rabbi Schneerson would use it in a borrowed sense to refer to the global scale of the outreach activities that he was calling for.
Rabbi Schneerson's general outreach activity began already in the early years of leadership, but was accelerated with the call for encouraging these specific practices.
Read more about this topic: Chabad Mitzvah Campaigns
Famous quotes containing the word spread:
“Isolate city spread alongside water,
Posted with white towers, she keeps her face
Half-turned to Europe, lonely northern daughter,
Holding through centuries her separate place.”
—Philip Larkin (1922–1986)