"You Shall Spread Out"
He encapsulated his outreach activity in the slogan of "Uforatzto" (Heb. ופרצת) "you shall spread out." The origin of this phrase is in God's words to Ya'akov, "You shall spread out to the west, to the east, to the north, and to the south." Rabbi Schneerson would use it in a borrowed sense to refer to the global scale of the outreach activities that he was calling for.
Rabbi Schneerson's general outreach activity began already in the early years of leadership, but was accelerated with the call for encouraging these specific practices.
Read more about this topic: Chabad Mitzvah Campaigns
Famous quotes containing the words spread out and/or spread:
“Spread outward. Crack the round dome. Break through.
Have liberty not as the air within a grave
Or down a well. Breathe freedom, oh, my native,
In the space of horizons that neither love nor hate.”
—Wallace Stevens (1879–1955)
“There’s Margaret and Marjorie and Dorothy and Nan,
A Daphne and a Mary who live in privacy;
One’s had her fill of lovers, another’s had but one,
Another boasts, “I pick and choose and have but two or three.”
If head and limb have beauty and the instep’s high and light
They can spread out what sail they please for all I have to say....”
—William Butler Yeats (1865–1939)