"You Shall Spread Out"
He encapsulated his outreach activity in the slogan of "Uforatzto" (Heb. ופרצת) "you shall spread out." The origin of this phrase is in God's words to Ya'akov, "You shall spread out to the west, to the east, to the north, and to the south." Rabbi Schneerson would use it in a borrowed sense to refer to the global scale of the outreach activities that he was calling for.
Rabbi Schneerson's general outreach activity began already in the early years of leadership, but was accelerated with the call for encouraging these specific practices.
Read more about this topic: Chabad Mitzvah Campaigns
Famous quotes containing the words spread out and/or spread:
“Cows sometimes wear an expression resembling wonderment arrested on its way to becoming a question. In the eye of superior intelligence, on the other hand, lies the nil admirari spread out like the monotony of a cloudless sky.”
—Friedrich Nietzsche (1844–1900)
“We should spread joy, but, as far as we can, repress sorrow.”
—Michel de Montaigne (1533–1592)