Distribution
Cereal box prizes and premiums have been distributed in four ways. The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified boxes of cereal. The second method of distribution is to include the prize in the box itself, usually outside the liner bag. The third method is attaching the prize to the box (as with plastic records laminated to the back of the box) or printing the prize on the box (as with numerous games and trading cards). Some prizes include a gameboard or other interactive activity printed on the box that corresponds with the prize inside the box, which is used as a gamepiece. The fourth method of distribution is to have the consumer mail in the UPC proof-of-purchase labels cut from a specified number of boxes, sometimes with a cheque or money order to defray the cost of shipping, and the premium is sent to the consumer by mail (rarely first-class), usually from a third-party source.
Read more about this topic: Cereal Box Prize
Famous quotes containing the word distribution:
“My topic for Army reunions ... this summer: How to prepare for war in time of peace. Not by fortifications, by navies, or by standing armies. But by policies which will add to the happiness and the comfort of all our people and which will tend to the distribution of intelligence [and] wealth equally among all. Our strength is a contented and intelligent community.”
—Rutherford Birchard Hayes (1822–1893)
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—Cyril Connolly (1903–1974)
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—George Bernard Shaw (1856–1950)