Distribution
Cereal box prizes and premiums have been distributed in four ways. The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified boxes of cereal. The second method of distribution is to include the prize in the box itself, usually outside the liner bag. The third method is attaching the prize to the box (as with plastic records laminated to the back of the box) or printing the prize on the box (as with numerous games and trading cards). Some prizes include a gameboard or other interactive activity printed on the box that corresponds with the prize inside the box, which is used as a gamepiece. The fourth method of distribution is to have the consumer mail in the UPC proof-of-purchase labels cut from a specified number of boxes, sometimes with a cheque or money order to defray the cost of shipping, and the premium is sent to the consumer by mail (rarely first-class), usually from a third-party source.
Read more about this topic: Cereal Box Prize
Famous quotes containing the word distribution:
“In this distribution of functions, the scholar is the delegated intellect. In the right state, he is, Man Thinking. In the degenerate state, when the victim of society, he tends to become a mere thinker, or, still worse, the parrot of other men’s thinking.”
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