A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a broader term to also include premiums that can be ordered through the mail from an advertising promotion printed on the outside of the cereal box.
Read more about Cereal Box Prize: Distribution, History
Famous quotes containing the words cereal, box and/or prize:
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)
“The idea that you can merchandise candidates for high office like breakfast cereal—that you can gather votes like box tops—is, I think, the ultimate indignity to the democratic process.”
—Adlai Stevenson (1900–1965)
“To become a token woman—whether you win the Nobel Prize or merely get tenure at the cost of denying your sisters—is to become something less than a man ... since men are loyal at least to their own world-view, their laws of brotherhood and self-interest.”
—Adrienne Rich (b. 1929)