A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a broader term to also include premiums that can be ordered through the mail from an advertising promotion printed on the outside of the cereal box.
Read more about Cereal Box Prize: Distribution, History
Famous quotes containing the words cereal, box and/or prize:
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)
“The quality of American life is an insult to the possibilities of human growth ... the pollution of American space, with gadgetry and cars and TV and box architecture, brutalizes the senses, making gray neurotics of most of us, and perverse spiritual athletes and strident self-transcenders of the best of us.”
—Susan Sontag (b. 1933)
“Knowing I loved my books, he furnished me
From mine own library with volumes that
I prize above my dukedom.”
—William Shakespeare (1564–1616)