A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a broader term to also include premiums that can be ordered through the mail from an advertising promotion printed on the outside of the cereal box.
Read more about Cereal Box Prize: Distribution, History
Famous quotes containing the words cereal, box and/or prize:
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)
“You can’t stand up against me. You haven’t got the strength. You’ll do as I say. I demand that you give up this man. I demand that you send him away.”
—Muriel Box (b. 1905)
“Knowing I loved my books, he furnished me
From mine own library with volumes that
I prize above my dukedom.”
—William Shakespeare (1564–1616)