Basic Method
To perform a card sort:
- A person representative of the audience is given a set of index cards with terms already written on them.
- This person puts the terms into logical groupings, and finds a category name for each grouping.
- This process is repeated across a population of test subjects.
- The results are later analyzed to reveal patterns.
Read more about this topic: Card Sorting
Famous quotes containing the words basic and/or method:
“The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.”
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