Basic Method
To perform a card sort:
- A person representative of the audience is given a set of index cards with terms already written on them.
- This person puts the terms into logical groupings, and finds a category name for each grouping.
- This process is repeated across a population of test subjects.
- The results are later analyzed to reveal patterns.
Read more about this topic: Card Sorting
Famous quotes containing the words basic and/or method:
“The research on gender and morality shows that women and men looked at the world through very different moral frameworks. Men tend to think in terms of “justice” or absolute “right and wrong,” while women define morality through the filter of how relationships will be affected. Given these basic differences, why would men and women suddenly agree about disciplining children?”
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