History
The Burger King Kingdom was the name of Burger King's answer to McDonaldland during the mid-1970s. In the late 1980s, the Burger King Kingdom characters were largely phased out.
Starting in 2003, the Burger King began to be reused in Burger King ads, albeit as a man in a mask and King costume, rather than a full live-action portrayal.
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“There is no history of how bad became better.”
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