Origins of The Personal Luxury Car
In the late 1950s, GM began to feel the need for a personal luxury car to compete with the highly successful Ford Thunderbird — a uniquely styled, two-door, four-passenger car with an image of both comfort and performance. The design that became the first Riviera was created as a Cadillac model, the XP-715, possibly to be called LaSalle, after Cadillac's smaller "companion" car of the 1930s. Its styling was reportedly inspired by GM styling chief Bill Mitchell's visit to London during the period, when he was struck by the sight of an elegant, custom-bodied Rolls Royce in the fog. He later said that "knife-edged" styling was what he wanted for the new model, but with a lower profile and a bit of Ferrari thrown in for performance. The design itself was penned by stylist Ned Nickles.
The management of Cadillac was not particularly interested, since the division was very successful at the time and needed all their production capacity for their existing models. In an unusual move, in 1960 the project was thrown open for competition by the other divisions. Buick, which was desperate to revive its flagging sales, enlisted the aid of the McCann-Erickson advertising agency, with which it had just signed, to create its presentation. Buick won, and the finished design was adapted to a shortened version of Buick's cruciform frame. The design was substantially the same as the original, although the hidden headlights — originally concealed in the fender grilles — were initially omitted for cost reasons.
Read more about this topic: Buick Riviera
Famous quotes containing the words origins of, origins, personal, luxury and/or car:
“The origins of clothing are not practical. They are mystical and erotic. The primitive man in the wolf-pelt was not keeping dry; he was saying: “Look what I killed. Aren’t I the best?””
—Katharine Hamnett (b. 1948)
“Lucretius
Sings his great theory of natural origins and of wise conduct; Plato
smiling carves dreams, bright cells
Of incorruptible wax to hive the Greek honey.”
—Robinson Jeffers (1887–1962)
“... feminism is a political term and it must be recognized as such: it is political in women’s terms. What are these terms? Essentially it means making connections: between personal power and economic power, between domestic oppression and labor exploitation, between plants and chemicals, feelings and theories; it means making connections between our inside worlds and the outside world.”
—Anica Vesel Mander, U.S. author and feminist, and Anne Kent Rush (b. 1945)
“We deny your internationalism, because it is a luxury which only the upper classes can afford; the working people are hopelessly bound to their native shores.”
—Benito Mussolini (1883–1945)
“The car has become the carapace, the protective and aggressive shell, of urban and suburban man.”
—Marshall McLuhan (1911–1980)