Bratz

Bratz is an American line of fashion dolls and merchandise manufactured by MGA Entertainment. Four original 10" dolls were released in 2001 – Cloe, Jade, Sasha and Yasmin. They are portrayed as teenagers distinguished by large heads and skinny bodies, almond-shaped eyes adorned with eyeshadow, and lush, glossy lips.

Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz and Bratz Babyz, as well as media featuring the Bratz characters, including a movie, TV series, music albums and video games. In 2005, global sales were two billion dollars and by 2006 Bratz had about forty percent of the fashion-doll market.

Bratz have provoked controversy in several areas. Criticism has been leveled at the labor conditions under which the dolls are manufactured in China, and the American Psychological Association has expressed concern about the sexualization of the dolls' clothing and its effect on children. Since 2005 MGA Entertainment has been involved in a lengthy legal dispute with Mattel over the rights to the Bratz design.