Book Sense Gift Cards
As of early 2006, approximately 400 bookstores participated in the Book Sense gift card program, which allows shoppers to buy a gift card in one member store and redeem it in another. The gift card program is administered by Givex corporation, and replaces an earlier Book Sense program that used paper gift certificates. Many participating stores experienced significant sales increases when switching from paper gift certificates to the Book Sense gift card program.
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—Herman Melville (1819–1891)
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