Popularity
Today, bongo flava is the most popular musical style amongst the Tanzanian youth, something that is also reflected in the vast number of TV and radio programs dedicated to this genre as well as the sales figures of bongo flava albums. Outside of its historical home of Tanzania, Bongo Flava has become a resoundingly popular sound in neighboring, culturally related countries such as Kenya and Uganda. Bongo flava has even found a home outside of the African continent; the most popular artists in the genre have recently begin to address Western markets and the self-proclaimed "best internet station for Bongo Flava," Bongo Radio, happens to be based out of Chicago, Illinois.
Despite the popularity of Bongo flava and the large number of well-known artistes throughout Tanzania, copying of music is widespread and most artistes are unable to make a living selling their music. They must alternatively rely on income from live performances to support themselves.
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