Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.
Read more about Blue Ocean Strategy: Book Layout and Concepts, Concept, Preceding Work, Subsequent Work, Tools and Frameworks, Criticisms
Famous quotes containing the words blue, ocean and/or strategy:
“But now Miss America, World’s champion woman, you take your promenading self down into the cobalt blue waters of the Caribbean and see what happens. You meet a lot of darkish men who make vociferous love to you, but otherwise pay you no mid.”
—Zora Neale Hurston (1891–1960)
“It was the feeling of a passenger on an ocean steamer whose mind will not give him rest until he has been in the engine-room and talked with the engineer. She wanted to see with her own eyes the action of primary forces; to touch with her own eyes the action of primary forces; to touch with her own hand the massive machinery of society; to measure with her own mind the capacity of the motive power. She was bent upon getting to the heart of the great American mystery of democracy and government.”
—Henry Brooks Adams (1838–1918)
“... the generation of the 20’s was truly secular in that it still knew its theology and its varieties of religious experience. We are post-secular, inventing new faiths, without any sense of organizing truths. The truths we accept are so multiple that honesty becomes little more than a strategy by which you manage your tendencies toward duplicity.”
—Ann Douglas (b. 1942)