Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.
Read more about Blue Ocean Strategy: Book Layout and Concepts, Concept, Preceding Work, Subsequent Work, Tools and Frameworks, Criticisms
Famous quotes containing the words blue, ocean and/or strategy:
“The moon is my mother. She is not sweet like Mary.
Her blue garments unloose small bats and owls.”
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“What are heavy? Sea-sand and sorrow;
What are brief? Today and tomorrow;
What are frail? Spring blossoms and youth;
What are deep? The ocean and truth.”
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“To a first approximation, the intentional strategy consists of treating the object whose behavior you want to predict as a rational agent with beliefs and desires and other mental states exhibiting what Brentano and others call intentionality.”
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