Blue Ocean Strategy - Tools and Frameworks

Tools and Frameworks

Blue Ocean Strategy has introduced a number of practical tools, methodologies and frameworks to formulate and execute blue ocean strategies, attempting to make creation of blue oceans a systematic, repeatable process. Some of these are listed below:

Summary of Blue Ocean Strategy Frameworks, Tools and Methodologies

For blue ocean strategy formulation:

• The Strategy Canvas
• The initial litmus test for BOS: focus, divergence, compelling tagline
• The Four Actions Framework
• Eliminate-Reduce-Raise-Create Grid
• The Six Paths Framework
• Buyer Utility Map
• Buyer Experience Cycle
• Price Corridor of the Mass model
• Four Steps of Visualizing Strategy Process
• Pioneer-Migrator-Settler Map
• Three Tiers of Noncustomers Framework
• The Sequence of Blue Ocean Strategy

For blue ocean strategy execution:

• Tipping Point Leadership
• Four Key Organizational Hurdles:
  • Riding the "Electric Sewer" to break the Cognitive Hurdle
  • Redirecting from cold spots to hot spots and horse trading to overcome the Resource Hurdle
  • Placing Kingpins in a Fishbowl and atomize the change to jump over the Motivational Hurdle
  • Leverage your angels and consigliere to overcome the Political Hurdle
• 3 E principles of Fair Process: engagement, explanation, clarity of expectations