Blue Ocean Strategy - Subsequent Work

Subsequent Work

  • 2009. "How Strategy Shapes Structure." Harvard Business Review, September, pp. 73–80.

In this latest HBR article, Kim and Mauborgne present the importance of alignment across the value, profit and people propositions regardless of whether one takes the structuralist (traditional competitive) or the reconstructionist (blue ocean) approach to strategy.

Read more about this topic:  Blue Ocean Strategy

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