Brand Extension
From 2001 on, Langguth also embarked on a brand extension, and has introduced several other wines under the Blue Nun name, including a German Riesling ice wine, a Languedoc Merlot and a Spanish rosé. Sales in 2004 rose by 11% in the UK, but from a low base.
In 2009, Blue Nun launched Blue Nun Gold, a sparkling wine which contains flakes of 22-carat gold. It is hoped the drink will appeal to young women drinkers, and will help position the brand differently.
Read more about this topic: Blue Nun
Famous quotes containing the words brand and/or extension:
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To the king’s daughter o’ fair England,
To a prize that was won by a slain brother’s brand,
I’ the brave nights so early.”
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“The medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”
—Marshall McLuhan (1911–1980)