Brand Extension
From 2001 on, Langguth also embarked on a brand extension, and has introduced several other wines under the Blue Nun name, including a German Riesling ice wine, a Languedoc Merlot and a Spanish rosé. Sales in 2004 rose by 11% in the UK, but from a low base.
In 2009, Blue Nun launched Blue Nun Gold, a sparkling wine which contains flakes of 22-carat gold. It is hoped the drink will appeal to young women drinkers, and will help position the brand differently.
Read more about this topic: Blue Nun
Famous quotes containing the words brand and/or extension:
“Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals.”
—Abraham Lincoln (1809–1865)
“Predatory capitalism created a complex industrial system and an advanced technology; it permitted a considerable extension of democratic practice and fostered certain liberal values, but within limits that are now being pressed and must be overcome. It is not a fit system for the mid- twentieth century.”
—Noam Chomsky (b. 1928)