Baltimore Ravens - Logo Controversy

Logo Controversy

The team's first helmet logo, used from 1996 through 1998, featured raven wings outspread from a shield displaying a letter B framed by the word Ravens overhead and a cross bottony underneath. The US Fourth Circuit Court of Appeals affirmed a jury verdict that the logo infringed on a copyright retained by Frederick E. Bouchat, an amateur artist and security guard in Maryland, but that he was entitled to only three dollars in damages from the NFL.

Bouchat had submitted his design to the Maryland Stadium Authority by fax after learning that Baltimore was to acquire an NFL team. He was not credited for the design when the logo was announced. Bouchat sued the team, claiming to be the designer of the emblem; representatives of the team asserted that the image had been designed independently. The court ruled in favor of Bouchat, noting that team owner Modell had access to Bouchat's work. Bouchat's fax had gone to John Moag, the Maryland Stadium Authority chairman, whose office was located in the same building as Modell's. Bouchat ultimately was not awarded monetary compensation in the damages phase of the case.

The Baltimore Sun ran a poll showing three designs for new helmet logos. Fans participating in the poll expressed a preference for a raven's head in profile over other designs. Art Modell announced that he would honor this preference but still wanted a letter B to appear somewhere in the design. The new Ravens logo featured a raven's head in profile with the letter superimposed. The secondary logo is a shield that honors Baltimore's history of heraldry. Alternating Calvert and Crossland emblems (seen also in the flag of Maryland and the flag of Baltimore) are interlocked with stylized letters B and R.