Baidu Advertising
Baidu's primary advertising product is called Baidu Tuiguang and is similar to Google Adwords and Adsense. It is a pay per click advertising platform that allows advertisers to have their ads shown in Baidu search results pages and on other websites that are part of Baidu Union.
Baidu sells its advertising products via a network of resellers.
Baidu's web admistrative tools are all in Chinese, which makes it tough for non-Chinese speakers to use. Recently, a third party company began to develop a tool with an English-language interface for Baidu advertising programs.
Read more about this topic: Baidu
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)