Baidu Advertising
Baidu's primary advertising product is called Baidu Tuiguang and is similar to Google Adwords and Adsense. It is a pay per click advertising platform that allows advertisers to have their ads shown in Baidu search results pages and on other websites that are part of Baidu Union.
Baidu sells its advertising products via a network of resellers.
Baidu's web admistrative tools are all in Chinese, which makes it tough for non-Chinese speakers to use. Recently, a third party company began to develop a tool with an English-language interface for Baidu advertising programs.
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Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)