Aversive Racism - in Popular Culture

In Popular Culture

Aversive racism has been hypothesized in the 2008 presidential elections with the emergence of the first biracial candidate, Barack Obama. During the latter half of the campaign, Obama showed a decent lead in the polls ranging anywhere from 2-10%. A survey conducted by Stanford University claimed support for Obama would have been "six percentage points higher if he were white". The New York Times journalist, Nicholas Kristof stated that "most of the votes that Mr. Obama actually loses will belong to well-meaning whites who believe in racial equality and have no objections to electing a black person as president — yet who discriminate unconsciously."

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