Loyalty Card
The company does not run a loyalty card scheme, stating that "we prefer to invest the money we'd use to set up such a scheme into driving down prices for our customers". The Asda-branded Credit Card (provided by Grupo Santander) offers a points scheme; points can be earned on all spending.
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Famous quotes containing the words loyalty and/or card:
“Mine honesty and I begin to square.
The loyalty well held to fools does make
Our faith mere folly; yet he that can endure
To follow with allegiance a fall’n lord
Does conquer him that did his master conquer
And earns a place i’ the story.”
—William Shakespeare (1564–1616)
“In the game of “Whist for two,” usually called “Correspondence,” the lady plays what card she likes: the gentleman simply follows suit. If she leads with “Queen of Diamonds,” however, he may, if he likes, offer the “Ace of Hearts”: and, if she plays “Queen of Hearts,” and he happens to have no Heart left, he usually plays “Knave of Clubs.””
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)