Apple Bandai Pippin - Marketing

Marketing

In Japan, Bandai produced Pippin-based systems called the Pippin Atmark (ピピンアットマーク, Pipin Attomāku?). Most of the Atmark systems used the same platinum color used on many of the Apple Macintosh models at the time.

In the United States and most parts of Europe, Bandai named the system the Bandai Pippin @WORLD (pronounced "at-world"). The @WORLD had the same specifications as the Pippin Atmark, but ran an English version of Mac OS. Most of the western systems used a black color.