Recent Events and Activities
On October 28, 2009 The American Heart Association and the Ad Council launched a Hands Only CPR PSA and website.
On November 30, 2009, The American Heart Association announced a new cardiac arrest awareness campaign called Be the Beat. The campaign’s aim is to help create the next generation of lifesavers by teaching 12- to 15-year-olds fun ways to learn the basics of cardiopulmonary resuscitation and how to use an automated external defibrillator. The official site, BetheBeat.heart.org, contains interactive games, quizzes, and a playlist of 100-beat-per-minute songs, as well as a section for teachers and administrators who want to incorporate CPR and AED educational information into their schools.
In May 2010, the AHA endorsed the Nintendo Wii Console to encourage everyone to get involved in a level of fitness that would develop healthiness. The AHA Heart Icon is featured on the box of the console as well as on the Wii Fit Plus and Wii Sports Resort titles.
In July 2011, new content was added to the website including a digital app that helps a user learn how to perform Hands-Only CPR.
It also carried out a campaign in 2012 to educate more people on how to carry out Hands-Only CPR. The 2012 campaign, which began in New York, had Jennifer Coolidge as the celebrity spokesperson.
Various affiliates around the country hold annual fundraising events, such as Go Red for Women, Heart Ball and Heart Walk.
In 2012, singer-songwriter and actress Michelle Williams became an ambassador for the Power to End Stroke campaign. In speaking of her role she said "I am honored to partner with the campaign My father had a stroke in 2005 due to smoking, diabetes and an unhealthy diet, and my grandmother was diagnosed with having a stroke in 2006 when she went to her doctor for a simple outpatient procedure. I am bringing awareness to people so that strokes can be prevented. Let’s take care of ourselves…the first step is knowledge about your health."
Read more about this topic: American Heart Association
Famous quotes containing the words events and/or activities:
“Most events recorded in history are more remarkable than important, like eclipses of the sun and moon, by which all are attracted, but whose effects no one takes the trouble to calculate.”
—Henry David Thoreau (1817–1862)
“No culture on earth outside of mid-century suburban America has ever deployed one woman per child without simultaneously assigning her such major productive activities as weaving, farming, gathering, temple maintenance, and tent-building. The reason is that full-time, one-on-one child-raising is not good for women or children.”
—Barbara Ehrenreich (b. 1941)