Opposition
During its drafting, the bill was met with opposition from businesses and lobbies. In the view of advertisers, the ban would slash advertising revenue around 1 billion Thai Baht. Nonetheless, the Kasikorn Research Center opined that this regulation would only affect revenue short-term in 2007, given that alcohol advertising represents only 2-3% of the total advertising expenditures through all media. In addition, the president of the Advertising Association of Thailand (AAT), Witawat Jayapani, commented that the ban would hurt Thai beverage companies in competition with foreign entrepreneurs because the Thai government cannot control the black-market import of goods. Witawat also urged the government to focus on other media because of the ease with which alcohol reaches young people.
Read more about this topic: Alcohol Advertising In Thailand
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