Alcohol advertising in Thailand is regulated by the Alcoholic Beverage Control Act, BE 2551 (2008 CE). Under section 32 of the law, alcoholic beverages may not be advertised in a manner which directly or indirectly claims benefits or promotes its consumption, and may not show the product or its packaging. Under a declaration issued in order with the act, all advertisements must also be accompanied by one out of five predefined warning messages, lasting at least two seconds for video advertisements and occupying at least 25 percent of the advertisement area for print media.
Prior to the passing of the act, all broadcast television channels had engaged in a voluntary ban of all alcohol advertising between 05:00 and 22:00 except during sports broadcasts. This ban was issued by the Public Relations Department in response to a cabinet resolution dated 29 July 2003.
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