Affect Infusion Model
The Affect Infusion Model (AIM) is a theoretical model in the field of human psychology. Developed by Joseph Forgas in the early 1990s, it attempts to explain how mood affects one's ability to process information. A key assertion of the AIM is that the effects of mood tend to be exacerbated in complex situations that demand substantial cognitive processing. In other words, as situations become more complicated and unanticipated, mood becomes more influential in driving evaluations and responses.
Read more about Affect Infusion Model: Affect Infusion, Processing Strategies, Relationship To Risk Behavior, Influence On Interpersonal Behavior, The AIM As A Research Tool
Famous quotes containing the words affect and/or model:
“The world-spirit is a good swimmer, and storms and waves can not drown him. He snaps his fingers at laws; and so, throughout history, heaven seems to affect low and poor means. Through the years and the centuries, through evil agents, through toys and atoms, a great and beneficent tendency irresistibly streams.”
—Ralph Waldo Emerson (1803–1882)
“The Battle of Waterloo is a work of art with tension and drama with its unceasing change from hope to fear and back again, change which suddenly dissolves into a moment of extreme catastrophe, a model tragedy because the fate of Europe was determined within this individual fate.”
—Stefan Zweig (18811942)