Affect Infusion Model
The Affect Infusion Model (AIM) is a theoretical model in the field of human psychology. Developed by Joseph Forgas in the early 1990s, it attempts to explain how mood affects one's ability to process information. A key assertion of the AIM is that the effects of mood tend to be exacerbated in complex situations that demand substantial cognitive processing. In other words, as situations become more complicated and unanticipated, mood becomes more influential in driving evaluations and responses.
Read more about Affect Infusion Model: Affect Infusion, Processing Strategies, Relationship To Risk Behavior, Influence On Interpersonal Behavior, The AIM As A Research Tool
Famous quotes containing the words affect and/or model:
“If we dreamed the same thing every night, it would affect us much as the objects we see every day. And if a common workman were sure to dream every night for twelve hours that he was a king, I believe he would be almost as happy as a king who should dream every night for twelve hours on end that he was a common workman.”
—Blaise Pascal (1623–1662)
“There are very many characteristics which go into making a model civil servant. Prominent among them are probity, industry, good sense, good habits, good temper, patience, order, courtesy, tact, self-reliance, many deference to superior officers, and many consideration for inferiors.”
—Chester A. Arthur (1829–1886)