Affect Infusion Model

Affect Infusion Model

The Affect Infusion Model (AIM) is a theoretical model in the field of human psychology. Developed by Joseph Forgas in the early 1990s, it attempts to explain how mood affects one's ability to process information. A key assertion of the AIM is that the effects of mood tend to be exacerbated in complex situations that demand substantial cognitive processing. In other words, as situations become more complicated and unanticipated, mood becomes more influential in driving evaluations and responses.

Read more about Affect Infusion ModelAffect Infusion, Processing Strategies, Relationship To Risk Behavior, Influence On Interpersonal Behavior, The AIM As A Research Tool

Other articles related to "affect infusion model":

Affect Infusion Model - The AIM As A Research Tool
... This distinction has been used to study the relationship between moods and personal goals ... For those who are mood congruent, mood generally has a positive relationship with goal motivation, which presents a major opportunity to designers of public health information ...

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