Affect Infusion Model
The Affect Infusion Model (AIM) is a theoretical model in the field of human psychology. Developed by Joseph Forgas in the early 1990s, it attempts to explain how mood affects one's ability to process information. A key assertion of the AIM is that the effects of mood tend to be exacerbated in complex situations that demand substantial cognitive processing. In other words, as situations become more complicated and unanticipated, mood becomes more influential in driving evaluations and responses.
Read more about Affect Infusion Model: Affect Infusion, Processing Strategies, Relationship To Risk Behavior, Influence On Interpersonal Behavior, The AIM As A Research Tool
Famous quotes containing the words affect and/or model:
“To affect the quality of the day, that is the highest of arts. Every man is tasked to make his life, even in its details, worthy of the contemplation of his most elevated and critical hour.”
—Henry David Thoreau (1817–1862)
“Research shows clearly that parents who have modeled nurturant, reassuring responses to infants’ fears and distress by soothing words and stroking gentleness have toddlers who already can stroke a crying child’s hair. Toddlers whose special adults model kindliness will even pick up a cookie dropped from a peer’s high chair and return it to the crying peer rather than eat it themselves!”
—Alice Sterling Honig (20th century)