Influence On Interpersonal Behavior
In striving for a deeper understanding of the AIM, scholars have examined different types of behavior that can be expected when affect (mood and emotion) strongly influences information processing. This is by no means an exact science, as the behavioral consequences of affect are usually indirect and varied, but they have been able to show that "affective states have a subtle and cognitively mediated influence on the ways people perform or inhibit complex strategic behaviors" (p. 206). In other words, emotion influences thinking and behavior in subtle ways. A person in a strongly positive mood may be more confident and use more direct interpersonal behaviors than they would if they were in a bad mood. They may feel 'untouchable' due to the many good things that have happened to them and approach complex situations with an increased level of assurance. As the research has shown, this effect becomes greater as a situation becomes more complex.
In this sense, the AIM is a potential instrument for propaganda campaigns that promote a link between positive affect and desired behavior. For example, many failed attempts to dissuade adolescents from smoking have involved morbid and gloomy advertisements that only serve to depress their viewers. According to the AIM, messages that establish a comfortable atmosphere and focus not on the consequences of smoking but on the benefits of not smoking, would probably be more successful.
Read more about this topic: Affect Infusion Model
Famous quotes containing the words influence on, influence and/or behavior:
“Books, the oldest and the best, stand naturally and rightfully on the shelves of every cottage. They have no cause of their own to plead, but while they enlighten and sustain the reader his common sense will not refuse them. Their authors are a natural and irresistible aristocracy in every society, and, more than kings or emperors, exert an influence on mankind.”
—Henry David Thoreau (1817–1862)
“Modern Western thought will pass into history and be incorporated in it, will have its influence and its place, just as our body will pass into the composition of grass, of sheep, of cutlets, and of men. We do not like that kind of immortality, but what is to be done about it?”
—Alexander Herzen (1812–1870)
“He is not a true man of science who does not bring some sympathy to his studies, and expect to learn something by behavior as well as by application. It is childish to rest in the discovery of mere coincidences, or of partial and extraneous laws. The study of geometry is a petty and idle exercise of the mind, if it is applied to no larger system than the starry one.”
—Henry David Thoreau (1817–1862)