Influence On Interpersonal Behavior
In striving for a deeper understanding of the AIM, scholars have examined different types of behavior that can be expected when affect (mood and emotion) strongly influences information processing. This is by no means an exact science, as the behavioral consequences of affect are usually indirect and varied, but they have been able to show that "affective states have a subtle and cognitively mediated influence on the ways people perform or inhibit complex strategic behaviors" (p. 206). In other words, emotion influences thinking and behavior in subtle ways. A person in a strongly positive mood may be more confident and use more direct interpersonal behaviors than they would if they were in a bad mood. They may feel 'untouchable' due to the many good things that have happened to them and approach complex situations with an increased level of assurance. As the research has shown, this effect becomes greater as a situation becomes more complex.
In this sense, the AIM is a potential instrument for propaganda campaigns that promote a link between positive affect and desired behavior. For example, many failed attempts to dissuade adolescents from smoking have involved morbid and gloomy advertisements that only serve to depress their viewers. According to the AIM, messages that establish a comfortable atmosphere and focus not on the consequences of smoking but on the benefits of not smoking, would probably be more successful.
Read more about this topic: Affect Infusion Model
Famous quotes containing the words influence on, influence and/or behavior:
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—Henry David Thoreau (1817–1862)
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—Rachel Carson (20th century)
“The ease with which problems are understood and solved on paper, in books and magazine articles, is never matched by the reality of the mother’s experience. . . . Her child’s behavior often does not follow the storybook version. Her own feelings don’t match the way she has been told she ought to feel. . . . There is something wrong with either her child or her, she thinks. Either way, she accepts the blame and guilt.”
—Elaine Heffner (20th century)