Legislative Issues
A recent bill was proposed to the senate about using information that is used through advergaming or other online advertisement to market to children. Some games ask children to fill out a survey of the name, gender and age. This bill would prevent these companies from using this information to change the game to target a certain age bracket. Wall Street Journal states that the Do Not Track Kids Act of 2011 as new legislation, among other things, would prohibit companies from using or providing to third parties personal information of those under 18 for "targeted marketing purposes." Senator Barton says, "We have reached a troubling point in the state of business when companies that conduct business online are so eager to make a buck, they resort to targeting our children," said Senator Barton.
Read more about this topic: Advergaming
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