Future of Advergaming
As long as the game delivers a fun pay off, consumers consider it a relevant and valid cultural experience. In recent brand-impact studies, associating a brand with the fun of gaming is known to lift brand metrics such as brand awareness, message association and purchase intent. After playing a game, consumers are more likely to remember not just the brand or product itself, but to associate specific brand attributes with it.
The advergame industry is expected to generate $312.2 million by 2009, up from $83.6 million in 2004, according to Boston research firm Yankee Group.
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Famous quotes containing the word future:
“The future is built on brains, not prom court, as most people can tell you after attending their high school reunion. But you’d never know it by talking to kids or listening to the messages they get from the culture and even from their schools.”
—Anna Quindlen (b. 1953)