Promotion
In the weeks before the awards ceremony, MTV "hacked" its own website intentionally and graffitied the words "JF Was Here" across the page, at the same time that the British hacker JF was under investigation for the milw0rm hacktivist attacks by Scotland Yard. Hundreds of pages hosted on MTV.com sported the new JF logo, including one page that read, "JF was here, greets to milw0rm". MTV later confirmed that the alleged JF "hack" was a publicity stunt to promote the appearance of a commentator named Johnny Fame at their upcoming awards show. Many were puzzled by the apparent hack committed by JF since the hacker was "known for relatively high ethical standards."
Read more about this topic: 1998 MTV Video Music Awards
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)