Zions Direct is an online broker-dealer subsidiary of Salt Lake City, Utah, USA based Zions Bank, a subsidiary of Zions Bancorporation (NASDAQ: ZION) that specializes in offering securities for the self-directed and fixed income investors. Zions Direct allows clients to invest in stocks, bonds, mutual funds, Federal Deposit Insurance Corporation-insured certificates of deposit, and exchange-traded funds. Clients invest online, through a financial representative, or by bidding on an auction platform. Zions Direct and Zions affiliates work closely together to meet their customers investment and banking needs by providing money market, checking, and other banking products. Zions Direct is regulated by the Financial Industry Regulatory Authority (FINRA).
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—Chauncey Wright (1830–1875)