Captain Zig-Zag
The character portrayed on the front of Zig-Zag products, colloquially known as the "Zig-Zag man", originates from a folk story about a Zouave in the battle of Sevastopol. When the soldier's clay pipe was destroyed by a bullet, he attempted to roll his tobacco using a piece of paper torn from his bag of gunpowder.
In an advertising campaign in the 1960s, Zig-Zag published leaflets with the Zouave facing the viewer (much like Uncle Sam) and the caption, "Captain Zig-Zag wants YOU!"
Read more about this topic: Zig-Zag (company)
Famous quotes containing the words captain, zig-zag:
“The sisters, cousins, aunts, and niece,
And widowed ma of Captain Reece,
Attended there as they were bid;
It was their duty, and they did.”
—Sir William Schwenck Gilbert (1836–1911)
““If little planned is little sinned
But little need the grave distress.
What’s dying but a second wind?
How but in zig-zag wantonness
Could trumpeter Michael be so brave?””
—William Butler Yeats (1865–1939)