Zero Tolerance Entertainment - History

History

The company was founded in 2002 by Greg Alves. The name was chosen because the company pledged to have "zero tolerance for bad porn". The first title ZT released was Who's Your Daddy Part One. In 2005, ZT introduced sister studio Black Ice, which specializes in all-black and interracial content. The same year Zero Tolerance offered Mike Tyson a role in one of their films, however the boxer rejected their proposal. Also in 2005, the company achieved a publicity coup when its films were featured in the film The 40-Year-Old Virgin. In the movie, ZT films were amongst those given to Steve Carell’s character as a means of easing his sexual frustration. The titles featured were School of Cock, Grand Theft Anal and Virgin Surgeon. In 2006, the company filed a lawsuit against AdultsAllowed.com, seeking more than $15 million in damages for copyright infringement. In 2006 the company started included a bonus Spanish language track on all its DVDs, in an attempt to tap in to the increasingly important Spanish speaking demographic in the US and Latin America. In 2007, the company signed a deal with Hustler TV to provide its content on the channel in North and South America. In 2008, ZT brought a lawsuit against DVD rental site Movixo Inc., alleging DVD piracy. The case was settled out of court for $15 million. The same year ZT released the first pornographic High-Definition Interactive DVD release, Interactive Sex with Bree Olson