Zebra (pen Manufacturer) - Origin of Name

Origin of Name

The Zebra trademark was adopted in 1914. Legend has it that Mr. Ishikawa, founder of Zebra Co. Ltd., wanted a company name that would be memorable and also appropriate for their export business to other countries. He took an English/Japanese dictionary and, opening it Japanese style from the back, started with the "Z" words. He stopped at "Zebra".

Upon further research, Mr. Ishikawa found that zebras are gentle animals with a strong family herding instinct. This was an important attribute, since he wanted to build a business in which employees and customers were all part of a family-like culture. The fact that the zebra looks like it is decorated with large calligraphic pen strokes may have also appealed to the visual image he was seeking.

Read more about this topic:  Zebra (pen Manufacturer)

Famous quotes containing the words origin of and/or origin:

    Someone had literally run to earth
    In an old cellar hole in a byroad
    The origin of all the family there.
    Thence they were sprung, so numerous a tribe
    That now not all the houses left in town
    Made shift to shelter them without the help
    Of here and there a tent in grove and orchard.
    Robert Frost (1874–1963)

    Good resolutions are useless attempts to interfere with scientific laws. Their origin is pure vanity. Their result is absolutely nil. They give us, now and then, some of those luxurious sterile emotions that have a certain charm for the weak.... They are simply cheques that men draw on a bank where they have no account.
    Oscar Wilde (1854–1900)