Reception
Zainab, along with the rest of the Masood family, was criticised by actor Deepak Verma, who played Sanjay Kapoor between 1993 and 1998. He said that EastEnders had failed to portray Asian families in a realistic manner, branding the family "two-dimensional and ill-conceived". A BBC spokesperson responded by saying ""It's a shame Deepak feels that way but that's clearly his personal opinion. The Masood family have proved to be hugely popular with EastEnders viewers."
EastEnders was criticised by Location, Location, Location host Kirstie Allsopp for a scene broadcast on 1 January 2010, in which Zainab told gay Christian Clarke, "Take your perverted obsession elsewhere. What you do makes me feel sick." Allsop said the scene was "totally unsuitable for 6.30pm" and added "I don't want kids watching that kind of rant – in time they'll know about bigots but please not yet." The BBC responded by saying "Since this storyline began, EastEnders has always shown a balance of opinions to ensure that we capture the many different views of the characters involved. Zainab has always been an extremely opinionated character but her views do not go unchallenged and it is within these conflicts that the drama unfolds. We have taken great care in portraying this sensitive storyline and we always ensure that our episodes are suitable for the timeslot in which they are shown"
In March 2011, Wadia was nominated for the second year running in the 'Best Actress' category at the British Soap Awards.
Read more about this topic: Zainab Masood
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