Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Logistics
Famous quotes containing the words yellow and/or orange:
“Pigeons on the grass alas.
Pigeons on the grass alas.
Short longer grass short longer longer shorter yellow
grass Pigeons large pigeons on the shorter longer yellow grass
alas pigeons on the grass.”
—Gertrude Stein (1874–1946)
“Give not this rotten orange to your friend;
She’s but the sign and semblance of her honor.”
—William Shakespeare (1564–1616)