Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Logistics
Famous quotes containing the words yellow and/or orange:
“Have you not a moist eye, a dry hand, a yellow cheek, a white
beard, a decreasing leg, an increasing belly? Is not your
voice broken, your wind short, your chin double, your wit
single, and every part about you blasted with antiquity? and
will you yet call yourself young?”
—William Shakespeare (1564–1616)
“He hangs in shades the orange bright,
Like golden lamps in a green night,
And does in the pomegranates close
Jewels more rich than Ormus shows;
He makes the figs our mouths to meet,
And throws the melons at our feet;
But apples plants of such a price
No tree could ever bear them twice.”
—Andrew Marvell (1621–1678)