Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Logistics
Famous quotes containing the words yellow and/or orange:
“Her little loose hands, and dropping Victorian shoulders.
And then her great weight below the waist, her vast pale belly
With a thin young yellow little paw hanging out, and straggle of a
long thin ear, like ribbon,
Like a funny trimming to the middle of her belly, thin little dangle
of an immature paw, and one thin ear.”
—D.H. (David Herbert)
“Give not this rotten orange to your friend;
She’s but the sign and semblance of her honor.”
—William Shakespeare (1564–1616)