Why Yellow Was Orange
In 1929, A.J. Harrell enlisted the help of E. I. du Pont de Nemours and Company to improve highway safety by determining the vehicle color that would be the most visible on the nation's highways. After the review was completed, it was determined that the color of the Swamp Holly Orange would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors.
The American Trucking Association has recognized the YRC Worldwide Safety Program with its prestigious President's Trophy, the motor carrier industry's highest award for highway safety and accident prevention.
Read more about this topic: YRC Logistics
Famous quotes containing the words yellow and/or orange:
“Ask a toad what beauty is, the supreme beauty, the to kalon. He will tell you it is his lady toad with her two big round eyes coming out of her little head, her large flat snout, yellow belly, brown back.”
—Voltaire [François Marie Arouet] (1694–1778)
“I’d take the bus downtown with my mother, and the big thing was to sit at the counter and get an orange drink and a tuna sandwich on toast. I thought I was living large!... When I was at the Ritz with the publisher a few months ago, I did think, “Oh my God, I’m in the Ritz tearoom.” ... The person who was so happy to sit at the Woolworths counter is now sitting at the Ritz, listening to the harp, and wondering what tea to order.... [ellipsis in source] Am I awake?”
—Connie Porter (b. 1959)