Youth For Christ - Promotion By William Randolph Hearst

Promotion By William Randolph Hearst

Success for YFCI came from the promotional publicity in the newspapers and magazines owned or influenced by William Randolph Hearst. Due to the publicity by Hearst during a Los Angeles campaign, Billy Graham suddenly became a media star.

By 1946 (TIME magazine, February 4, 1946), Youth for Christ International had approximately 300 units in the United States and possibly 200 or more overseas. The average attendance at rallies in 1946 was 350. The largest attendance at that time was 70,000 at Soldier's Field in Chicago.

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