You Might Think - Music Video

Music Video

The music video is one of the first videos to use computer graphics. The video features band leader Ric Ocasek and model Susan Gallagher in a series of encounters. Ocasek appears in her bathroom mirror, in her mouth, as a fly, and as the Robot Monster, among other incarnations.

"You Might Think" won the first MTV Video Music Award for Video of the Year and was nominated for five more awards (best special effects, best art direction, viewer's choice, best concept video, and most experimental video) at the 1984 MTV Video Music Awards. The video also won five awards (best overall, best conceptual, most innovative, best editing, and best special effects) at Billboard's 1984 Video Music Awards and four awards (best achievement in music video, best editor in music video, best engineer in music video, and best camera in music video) at the Videotape Production Association's 1985 Monitor Awards.

Jeff Stein, and Alex Weil and Charlie Levi of VFX company Charlex, directed and produced the video. Danny Rosenberg and Bill Weber served both as editors and video engineers, Kevin Jones was the lighting director, Danny Ducovny the cinematographer and Bob Ryzner the art director. The video cost $80,000 to make which was almost triple the average music video budget of the time.

The video was one of several parodied by the music video for Phil Collins' "Don't Lose My Number".

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