Media Appearances
In April 1994, it was used by Sky Movies, for their summer preview commercial. Also, in March 1995, ABC-TV began airing an ad campaign for Good Morning America, aimed at attracting a younger demographic and also boosting male viewership, in which Des'ree's "You Gotta Be" played under scenes of "Americans immersed in morning rituals: commuters rushing, a young man shaving, school-bound children" intercut with shots of the Good Morning America hosts.
In Italy, the song became popular after it was chosen as the soundtrack of some TV adverts, including those of Breil in 1996 and Ford Focus of 2000. In Australia, circa early 2000s, this song was used in a Westpac bank advert.
The music video is filmed in black and white. In 1995, it was nominated in the category of "Best Female Video" at that year's MTV Video Music Awards, but lost to Madonna's Take a Bow.
The year it was released, this song was used for the ending credits of The Next Karate Kid.
The song was used as a promotion for PBS Kids from 1999 to 2004.
A reworked version of this song was used in the Big Sing 2008. The Big Sing is to raise money for Childline by hundreds of schools singing this song at the same time across Ireland and England. If the number of children participating is big enough, the Big Sing will make it into the Guinness Book of World Records 2010.
Read more about this topic: You Gotta Be
Famous quotes containing the words media and/or appearances:
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)
“Truth has scarce done so much good in the world as the false appearances of it have done hurt.”
—François, Duc De La Rochefoucauld (1613–1680)