Advertising and Popular Culture
In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by Bill Nighy.
Yorkshire Gold is mentioned in the popular Showtime TV series "Homeland." Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: “We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in Homeland and are looking forward to seeing the show when it arrives on our screens here later in the year."We are no strangers to the small screen - Yorkshire Tea has also made a cameo appearance on Friends, not to mention our ever growing band of celebrity fans such as Noel Gallagher and Alan Carr."
In 2012, Louis Tomlinson, of the boyband One Direction, signed a sponsorship with Yorkshire Tea for them to endorse his football team, Three Horseshoes FC, based in Doncaster.
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