History
YO! Sushi was founded in 1997 by British entrepreneur Simon Woodroffe. The current owner is Quilvest (lead investor) and members of the YO! Sushi Senior Management team.
YO! Sushi opened its first restaurant in Soho, London in January 1997. A second restaurant followed opening in Harvey Nichols. By 2001 it became the market leader in sushi restaurants. In 2000, Robin Rowland became CEO and in 2002 YO! Sushi opened their first restaurant outside of London, in Manchester's Selfridges. By 2003, the company had 12 chains open, and the first franchise opened in Dubai, United Arab Emirates. Two new franchises opened in 2007 - one in Dublin, the other in Moscow. In 2010, they opened their 50th company-owned restaurant in Market Place, London.
In 2008, they became the first catering group to adopt the Food Standards Agency's traffic light colour-coding system, which allows customers to see nutritional information about the food they are eating. From the 1st of September 2009, the YO! Sushi in Whiteley's Shopping Centre launched its takeaway and delivery services, allowing customers to go into the restaurant and order their food or order online to get food delivered to their homes. On 12 March 2010, it was announced YO! Sushi would be serving 6 new hot dishes.
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