The Yo Momma Online Network
In conjunction with Yo Momma, MTV launched YoMomma.tv, a Web 2.0 community dedicated to increasing viewer engagement with the program, and heavily promoted during Yo Momma episodes. Site users construct a profile and upload their own Yo Momma jokes (or "disses"), and attempt to boost their rankings on the site by challenging other users to "Battles," exchanges of uploaded disses between two users. Both disses and Battles are voted on by the user community.
A corollary feature is "Let's Bully," which allows users to send insults over e-mail using an avatar of the user's face superimposed over modifiable clip art. The Let's Bully feature was the subject of an article in Adweek Magazine.
Read more about this topic: Yo Momma (TV Series)
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