Yes (Israel) - History

History

Yes began broadcasting in July 2000. The largest shareholder of the provider is the Bezeq corporation, which holds up to 49% of its shares. The early years of the company were unstable due to technical and financial difficulties. Even though the three cable companies in Israel - Matav, Tevel and Arutzei Zahav - sought to compete with the satellite company by slashing prices, the subscriber base grew due to the new services that Yes offered, as well as the lack of cable coverage in many rural areas. In response, the cable companies merged into one company under the name HOT.

Yes provides television services to more than half a million customers using two Israeli satellites – AMOS-2 and AMOS-3. The company broadcasts more than 200 television stations from around the world, along with exclusive Israeli channels. In 2004, yes started offering its customers the first DVR (Digital video recorder) in Israel, called yesMax (similar in function to the Tivo).

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