Year Zero Alternate Reality Game
Year Zero is an alternate reality game (ARG) based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying film or television project. Although the album was released on April 16, 2007 in Europe, and the following day worldwide, the game has been underway since roughly February 12, 2007 and was expected to continue for approximately eighteen months. The game was created by 42 Entertainment, the same group responsible for the Halo 2 promotional alternative reality game I Love Bees. Trent Reznor, frontman and sole member of the band, has called the game "a new entertainment form". In response to criticism regarding the promotion of the album, Reznor stated:
The term "marketing" sure is a frustrating one for me at the moment. What you are now starting to experience IS "year zero". It's not some kind of gimmick to get you to buy a record - it IS the art form... and we're just getting started. Hope you enjoy the ride.Read more about Year Zero Alternate Reality Game: Premise, Plot, Media Attention, Film and Television Project, Critical Reception
Famous quotes containing the words year, alternate, reality and/or game:
“I remember my youth and the feeling that will never come back any more—the feeling that I could last for ever, outlast the sea, the earth, and all men; the deceitful feeling that lures us on to joys, to perils, to love, to vain effort—to death; the triumphant conviction of strength, the heat of life in the handful of dust, the glow in the heart that with every year grows dim, grows cold, grows small, and expires—and expires, too soon, too soon—before life itself.”
—Joseph Conrad (1857–1924)
“I alternate treading water
and deadman’s float.”
—Anne Sexton (1928–1974)
“The glorious dream of full father involvement in infant care will not become a widespread reality overnight. But it can happen, and it eventually will happen,... A lot of progress may take place in a short period of time if we just lighten up, step back, and give the guys a decent chance.”
—Michael K. Meyerhoff (20th century)
“The savage soul of game is up at once—
The pack full-opening various, the shrill horn
Resounded from the hills, the neighing steed
Wild for the chase, and the loud hunter’s shout—
O’er a weak, harmless, flying creature, all
Mixed in mad tumult and discordant joy.”
—James Thomson (1700–1748)