Career
Yandamuri Veeerendranath is a multi-faceted personality, being a playwright, novelist, film director, and personality development motivator.
In Telugu literature during the 1960s and 1970s, female writers like Yaddanapoodi Sulochana Rani were dominating the scene, because most of the readers were female. This led to sidelining of the male writers. Some male writers wrote stories and novels using female pen names. Yandamuri reversed these trends and came up with his first novel "Rushi". He stole the limelight with Tulasi Dalam without using any pen name. This book became a best seller. He wrote about 50 novels including Vennello Aadapilla and Antarmukham. His works were translated into several languages, namely Tamil, Kannada, Malayalam, English, Hindi, and Marathi.
His personality-development book Vijayaniki 5 Metlu (Success in Five Steps) created an all time record in Telugu literature, by generating sales worth 20,000,000 rupees.
He started Saraswati Vidya Peetham in Kakinada by investing 10,000,000 rupees to educate the poor tribal students in academics as well as personality development.
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