Corporate Mission
Kandō (感動?) is a Japanese word, used by Yamaha to describe their corporate mission. Kandō in translation describes the sensation of profound excitement and gratification derived from experiencing supreme quality and performance. A reasonable English synonym is "awe-inspiring".
Read more about this topic: Yamaha Corporation
Famous quotes containing the words corporate and/or mission:
“Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
—William Gibson (b. 1948)
“The mission of men there seems to be, like so many busy demons, to drive the forest all out of the country, from every solitary beaver swamp and mountain-side, as soon as possible.”
—Henry David Thoreau (1817–1862)