Y2K Problem - Private Sector Response

Private Sector Response

• The United States established the Year 2000 Information and Readiness Disclosure Act, which limited the liability of businesses who had properly disclosed their Y2K readiness.
• Insurance companies sold insurance policies covering failure of businesses due to Y2K problems.
• Attorneys organized and mobilized for Y2K class action lawsuits (which were not pursued).
• Survivalist-related businesses (gun dealers, surplus and sporting goods, Latter Day Saints bookstores selling freeze-dried food) anticipated increased business in the final months of 1999 in an event known as the Y2K scare.
• The Long Now Foundation, which (in their words) "seeks to promote 'slower/better' thinking and to foster creativity in the framework of the next 10,000 years", has a policy of anticipating the Year 10,000 problem by writing all years with five digits. For example, they list "01996" as their year of founding.
• While there was no one comprehensive Internet Y2K effort, multiple Internet trade associations and organizations banded together to form the Internet Year 2000 Campaign. This effort partnered with the White House's Internet Y2K Roundtable.

The Y2K issue was a major topic of discussion in the late 1990s and as such showed up in most popular media. A number of "Y2K disaster" books were published such as Deadline Y2K by Mark Joseph. Movies such as Y2K: Year to Kill capitalized on the currency of Y2K, as did numerous TV shows, comic strips, and computer games.