Brand Extension
In June 2003, WWE announced the continuation of its brand extension and made its pay-per-view events each exclusive to a particular brand (Raw, SmackDown!, ECW (2006)). The only exceptions to the pay-per-view split were the "Big Four" events (Royal Rumble, WrestleMania, SummerSlam, and Survivor Series) which remained inclusive of all WWE brands. The pay-per-view split allowed WWE to eventually add more events to their pay-per-view line-up. From late 2005, pay-per-views would start to frequently have inter-branded matches. In March 2007, it was announced that pay-per-view events would go back to the old format, where the events would all be tri-branded, with the last uni-branded event being No Way Out and the first tri-branded event being Backlash (after WrestleMania 23). The brand-exclusive events were:
| Pay-per-view | Brand | Years | Notes |
|---|---|---|---|
| New Year's Revolution | Raw | 2005–2007 | |
| Backlash | Raw | 2004–2006 | |
| Bad Blood | Raw | 2003–2004 | |
| Vengeance | Raw | 2004–2006 | |
| Unforgiven | Raw | 2003–2008 | |
| Cyber Sunday/Taboo Tuesday | Raw | 2004–2008 | From 2004–2005, the event was promoted under the name Taboo Tuesday. |
| Armageddon | SmackDown! | 2004–2006 | In 2003, Armageddon was a Raw-exclusive event. |
| No Way Out | SmackDown! | 2004–2007 | In 2012, No Way Out made a ppv return to the WWE. |
| Judgment Day | SmackDown! | 2004–2006 | |
| The Great American Bash | SmackDown! | 2004–2006 | |
| No Mercy | SmackDown! | 2003–2008 | |
| December to Dismember | ECW | 2006 | This was the only ECW exclusive pay-per-view. |
Read more about this topic: WWE Pay-per-view Events
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