Brand Extension
In June 2003, WWE announced the continuation of its brand extension and made its pay-per-view events each exclusive to a particular brand (Raw, SmackDown!, ECW (2006)). The only exceptions to the pay-per-view split were the "Big Four" events (Royal Rumble, WrestleMania, SummerSlam, and Survivor Series) which remained inclusive of all WWE brands. The pay-per-view split allowed WWE to eventually add more events to their pay-per-view line-up. From late 2005, pay-per-views would start to frequently have inter-branded matches. In March 2007, it was announced that pay-per-view events would go back to the old format, where the events would all be tri-branded, with the last uni-branded event being No Way Out and the first tri-branded event being Backlash (after WrestleMania 23). The brand-exclusive events were:
| Pay-per-view | Brand | Years | Notes |
|---|---|---|---|
| New Year's Revolution | Raw | 2005–2007 | |
| Backlash | Raw | 2004–2006 | |
| Bad Blood | Raw | 2003–2004 | |
| Vengeance | Raw | 2004–2006 | |
| Unforgiven | Raw | 2003–2008 | |
| Cyber Sunday/Taboo Tuesday | Raw | 2004–2008 | From 2004–2005, the event was promoted under the name Taboo Tuesday. |
| Armageddon | SmackDown! | 2004–2006 | In 2003, Armageddon was a Raw-exclusive event. |
| No Way Out | SmackDown! | 2004–2007 | In 2012, No Way Out made a ppv return to the WWE. |
| Judgment Day | SmackDown! | 2004–2006 | |
| The Great American Bash | SmackDown! | 2004–2006 | |
| No Mercy | SmackDown! | 2003–2008 | |
| December to Dismember | ECW | 2006 | This was the only ECW exclusive pay-per-view. |
Read more about this topic: WWE Pay-per-view Events
Famous quotes containing the words brand and/or extension:
““Why does your brand so drop with blood,
Edward, Edward?”
—Unknown. Edward (l. 1–2)
“Slavery is founded in the selfishness of man’s nature—opposition to it, is [in?] his love of justice.... Repeal the Missouri compromise—repeal all compromises—repeal the declaration of independence—repeal all past history, you still can not repeal human nature. It still will be the abundance of man’s heart, that slavery extension is wrong; and out of the abundance of his heart, his mouth will continue to speak.”
—Abraham Lincoln (1809–1865)