Ownership
WVJS was originally the sister station to WSTO (96.1 FM), which was also owned by the Steele family of Owensboro. The station takes its callsign from the initials of its founder and original owner, Vincent Joseph "V.J." Steele.
In the 1980's, ownership of co-owned Owensboro Cablevision went to Century Communications, Inc., along with the radio stations. The station was successful under Century ownership, and later Century was acquired by Adelphia.
The stations were sold later to Brill Media of Evansville, Indiana. Brill Media later co-located WVJS and WSTO with long-time rival stations WOMI-AM and WBKR-FM which Brill also acquired. Eventually, all four stations operated from the WBKR/WOMI studios on Frederica Street in Owensboro.
Brill Media later filed bankruptcy and the stations were sold. WVJS was sold to the Cromwell Radio Group of Nashville, Tennessee which also owns WBIO (licensed to Philpot, Kentucky), WKCM, and WXCM (Hawesville, KY/Cannelton, Indiana). Today, all of the Cromwell Group Owensboro area radio stations studios are co-located at 1115 Tamarack Road in Owensboro, Kentucky.
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