WTXF-TV - History

History

The station signed on the air on May 16, 1965 as independent station WIBF-TV, owned by brothers William, Irwin, and Benjamin Fox. The Fox brothers had already been operating WIBF-FM (103.9 MHz., now WPPZ) for several years. Channel 29's original studio was located in the Fox family's Benson East apartment building on Old York Road in the suburb of Jenkintown, north of Philadelphia. WIBF-TV was the first commercial UHF station in Philadelphia, and the first of three UHF independents in the Philadelphia market to sign-on during 1965, with WPHL-TV (channel 17) and WKBS-TV (channel 48) both arriving in September.

WIBF-TV struggled at first, in part because it signed on only a year after the Federal Communications Commission (FCC) required television manufacturers to include UHF tuning capability. In 1969, the Fox family sold the station to Cincinnati-based Taft Broadcasting. Taft already owned WNEP-TV (channel 16) in Scranton, a station whose signal overlapped with channel 29 in the Lehigh Valley north of Philadelphia. Taft sought a waiver to keep both stations, since the FCC at that time normally did not allow common ownership of two stations with overlapping coverage areas, even if they were in different markets. The FCC granted the waiver, but later tightened its adjacent-market ownership rules and forced Taft to sell WNEP in late 1973 as a condition of keeping Channel 29.

Taft assumed control of channel 29 in mid-1969 and changed the calls to WTAF-TV (for TAFt). Under Taft's ownership, WTAF soon established itself as a local powerhouse, and ran programs from Taft's archive, such as Hanna-Barbera cartoons, which from 1979 onward were distributed by Worldvision Enterprises (which Taft had purchased), and later on the Quinn Martin library. By the start of the 1980s, WTAF had passed WKBS as Philadelphia's leading independent station. From the mid-1970s through the mid-1980s, it was also picked up on several cable systems on the New Jersey side of the New York City market, as far north as The Oranges.

When WKBS left the air in the late summer of 1983, the station placed advertisements in TV Guide and local papers reminding Philadelphia viewers that channel 29 was still around and that channel 48's former audience was welcome to sample channel 29. But interestingly, the station passed on picking up any of channel 48's shows, most of which went to WPHL-TV.

WTAF-TV also became a strong sports station. At various times, it owned the broadcast rights to Major League Baseball's Philadelphia Phillies (Taft also owned a small portion of the team for much of the 1980s), the NHL's Philadelphia Flyers, and the NBA's Philadelphia 76ers. In the 1980s, the station also aired network shows that NBC's then-affiliate KYW-TV and ABC station WPVI-TV preempted in favor of local programming. In the fall of 1986, WTAF-TV became a charter affiliate of the fledgling Fox network.

As part of a group deal, all of Taft's independent and Fox-affiliated stations, including WTAF, were sold to the Norfolk, Virginia-based TVX Broadcast Group in February 1987. In 1988, the new owners changed the station's call letters to the current WTXF-TV. The Taft purchase created a large debt load for TVX, and as a result the company sold a number of its smaller stations. Paramount Pictures purchased a minority stake in TVX in 1989. A year later, after calling itself TV-29 for many years, the station changed its on-air branding to Fox 29. In 1991, Paramount acquired the remainder of TVX which it did not own, and the company's name was changed to Paramount Stations Group, with WTXF as its largest-market station.

Viacom gained control of the stations as part of its purchase of Paramount Pictures in March 1994. That summer, Viacom announced plans to create a new network service, the United Paramount Network, which it co-owned with Chris-Craft Industries. The initial affiliation plans called for WTXF dropping Fox and becoming the Philadelphia outlet for the new network, which launched in January 1995. Signs of the planned switch began showing up at the start of the 1994–95 season, when WTXF began calling itself simply "29". Though Fox received no official notification from Viacom that the affiliation would be canceled, the unofficial signs were enough for Fox to agree in principle to buy WGBS-TV (channel 57, now WPSG) and move its programming there.

The planned move coincided with the biggest affiliation shuffle in Philadelphia television history. In the spring of 1994, CBS and Westinghouse Broadcasting, owners of KYW-TV, WBZ-TV, WJZ-TV, KDKA-TV and WFOR-TV had entered into a long-term affiliation agreement, which resulted in KYW-TV dropping NBC in favor of CBS. CBS would then sell its longtime owned-and-operated station, WCAU-TV. Several months earlier, Fox entered into a multi-station, multi-year partnership with New World Communications. New World and NBC emerged as the leading bidders for WCAU, with New World intending to switch WCAU to Fox if it emerged victorious. Fox later canceled its preliminary deal to purchase WGBS and joined the bidding for WCAU, which was eventually sold to NBC. During this time, Viacom/Paramount changed its Philadelphia plans and decided to sell WTXF to Fox. Almost simultaneously, Viacom bought WGBS and made it the market's UPN station. Both transactions involving Viacom and Fox closed on the same day—August 25, 1995. Soon after Fox restored branding the station with the network under the name Fox Philadelphia, with the actual channel 29 number identified sparingly.

As a Fox owned-and-operated station, WTXF immediately added more first run talk and reality shows to the schedule. Throughout the mid-to-late 1990s, WTXF was available nationally on satellite as the east coast Fox feed, most notably on PrimeStar.

WTXF also aired the Fox Kids children's programming block from its inception in 1990 until 2002. At that point, it was replaced with the FoxBox block, which later became 4Kids TV. WTXF ran 4Kids TV until 2008, when 4Kids programming moved to The CW.

In 2003 WTXF rebranded back to Fox 29 for the first time since 1994 to avert confusion with Fox News Channel and create a consistent branding of Fox (channel number) across all of Fox's O&O stations (besides WFLD, which has continued to identify as Fox Chicago since the early 1990s). WTXF also underwent a major overhaul of its building and studios in Old City Philadelphia, with a "Window on the World" type studio making its debut on June 6, 2005. The "Window of the World" studio was originally intended for Good Day Philadelphia. On October 1, 2006 the station became the second station in Philadelphia to broadcast its local news programs in high definition.