Community Involvement
WRAL's local ownership gives it a leg up among other Triangle radio stations in terms of public affairs and community involvement, giving it less of a "corporate" feel than its competition. WRAL-FM promotes a number of events throughout the Triangle area that are sponsored by Capitol Broadcasting and its entities.
In April, 2009, the National Association of Broadcasters awarded WRAL its prestigious Crystal Award for community service. The honor, the station’s second in eight years, was given for involvement in many local causes including:
• The Annual Radiothon for Duke Children’s Hospital, through which Mix listeners raised over $1 million dollars in 2008 and over $10 million dollars throughout the event’s history.
• Collecting more than 7000 pounds of food for the Raleigh Inter-Faith Food Shuttle’s Back Pack Buddies program.
• Ongoing support of the United State Marine Corp Reserves’ Toys for Tots toy drives.
• Providing free ID cards for Wake County school children.
• Sponsorship of Interact Wake County, the American Cancer Society, the Juvenile Diabetes Research Foundation, American Heart Association, the Tammy Lynn Center and Susan G. Komen Race for the Cure and others.
Read more about this topic: WRAL (FM)
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